ADVANCED DIPLOMA RUNNING A BUSINESS MANAGEMENT, SIXTEENTH JULY 2012 INTERNAL ASSIGNMENTS,

CUSTOMER SERVICE My spouse and i

M O D U L E

ASSIGNMENT ONE

1 . Determining a financial institution of choice and getting at the business environment. ECOBANK

The ecobank Kenya is also known as the Pan African Bank, it is a financial institution in whose day to day activity involves lots of dealings with normal person customers and in addition corporate customers. They've got superb customer service representatives and also effective ways by which they operate in their institution that further promotes their business. Below are some of the factors that have led to the improved customer service in the business. Elements That Generated Improved Customer support in Ecobank

1 .

Clientelling: This strategy is often employed by your bank, pairs a client with a rep, who wood logs the patient's every action into a databases and provides future assistance accordingly. It's great for building relationships with profitable clients, according to Fromm. installment payments on your Service Amounts: They split customers in categories, so the ones whom are worth (and spend) a lot of money get tailored services. They also offer special benefits to top-tier people to transmission appreciation and attract others to up grade. 3.

They will Optimally Allocate Resources: Large companies infamously flood mailboxes with lots of catalogues that go straight to the trash and waste money at the same time unlike ecobank. They use customer data to determine which type of catalogue each customer will get and send accordingly. Additionally they provide as much means as is feasible for customers to find out about their companies – web page, catalogue: – to maximize the possibilities of a promo. 4. Employ Online Equipment to Individualize Assistance

Site is usually the customer's 1st exposure to the business 5. Cellular Strategy: Buyers expect on-the-go service, plus the bank is definitely mobile-ready, Fromm says. Go green, like Apple, and email receipts, or perhaps follow the...

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